What kind of media institution might distribute your media product and why?

When it comes to distributing my music magazine there are alot to choose from major company's like IPC Media who produce NME, they are one of the biggest multinational media companies in the world. Then there is Bauer which is another Major distributing company who is one of the largest privately owned publisher in Europe. Dennis is a medium sized 
publisher. 

But i have chosen IPC media with there disturbing help of MarketForce as there is not a magazine similar to mine which they distrubute, But IPC does disturbutes NME but my magazine is different to NME so it should be okay. Another reason i have chosen IPC is because Bauer supports Kerrang and Kerrang is similar to mine in ways of bands layout as i used it for influences on my own magazine so going with Bauer would of been a bad idea, also there would be conflict with out magazines. Also i know now that have chosen a big publiser that i will lose some of my editorial independence but i think this will help my boost my profits and also help my magazine get out what my target audience want i think this will be good for my magazine as they will also help me reach what i need to make this a successful magazine.

i have also decided that if my magazine is a success then i will try get it online and also produce a radio station so my target audience to keep up with the music they like and not have to worry about if they have money or not.